MAN Marketing Blog
With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory. Instead, they are investing in…
Email marketing just may be the most under estimated form of advertising out there. Absolutely nothing else can reach so many prospects so quickly and link them back to your website. And the best part is it costs so little that any business can afford it. Think about it… Television and radio may reach more…
I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well. In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit. The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the…
They say that necessity is the mother of invention and that’s never been more true than now. Severe vehicle shortages have caused dealerships across the nation to pay too much at auction for used car inventory. Now dealership’s are turning to their service lanes for a steady stream of available cars and eager sellers. With…
We all know the importance of getting good reviews. But do you how important it is to respond to your reviews…both good and bad? Google will penalize your business if it does not respond to reviews. How? By suppressing their SEO rankings. But responding to reviews is NOT as easy as it sounds. Your reviews…
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