MAN Marketing Blog
With fewer cars available and dealership grosses at all time highs, dealerships are pulling back from digital advertising and making the move to traditional branding strategies. Digital advertising has always been a race to the bottom in terms of gross and dealerships do not want to discount their available inventory. Instead, they are investing in…
I’ve been asked that question many times, but I’m happy to report that direct mail is alive and well. In fact, direct mail remains one of the highest measurable ROI mediums in a marketer’s toolkit. The secret to successful direct mail is personalization. That is what will make your direct mailer stand out for the…
They say that necessity is the mother of invention and that’s never been more true than now. Severe vehicle shortages have caused dealerships across the nation to pay too much at auction for used car inventory. Now dealership’s are turning to their service lanes for a steady stream of available cars and eager sellers. With…
Now, for the first time, your dealership can display your inventory in real time on your Google My Business page. This is an exclusive opportunity to take advantage of a Google Beta Test Program. Your dealership can be among the first in the country to merchandise your inventory through Google My Business. The upside…to this…
October is Breast Cancer Awareness Month and car dealerships across the nation are turning to pink to show their support. Showrooms are being decorated with a variety of pink displays including giant car bows, balloons, mirror hangers, posters and banners. Some dealers go as far as donating a portion of each car sale to breast…
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