Automotive Marketing Innovation Since 1980
Automotive Dealership Owners and Managers...
Could you imagine if you were able to assign an assistant to every one of your competitor’s customers to help bring them over to your place of business? Market Builder and Lane Driver ARE THAT VERY SAME ASSISTANT IN THE DIGITAL WORLD and work every day to conquest your competitor’s customers for both Sales and Service!
The best marketing solutions start with the BEST available data.
Let the power of our identity resolution engine give you the competive advantage you need in the ever evolving digital media space!
First we select your preferred zip codes and we identify all customers driving your product, and other conquest brands that typically cross-over in your trade-ins.
Next, we access your DMS and pull all your Sales customers over the last 6 years, Service customers over the last 2 years and the last 90 days of CRM activity.
Finally, we suppress your customers out of our selected audience to insure our resulting audience is 100% conquest or as we like to say, your competitor’s customers!
Now that we have identified your TRUE CONQUEST audience…
…we begin serving 5 star review ads on Facebook, Instagram and 6 second non-skippable YouTube bumper ads.
These ads are presented multiple times during the month re-enforcing your brand and customer satisfaction.
We then create offer based ads that are created monthly and deliver these to the Google Premium display network, which are served ONLY to our conquest audience on websites they are visiting that offer display advertising.
Finally, we deliver two 50,000 quantity emails each month with fresh creative that highlights your best offers and inventory availability to our conquest audience.
Here is where the rubber hits the road…..
…after serving review and offer based ads on a 30 day cycle, when a customer in our audience goes on Google search and searches Automotive, we identify them as being a part of our campaign and SERVE THEM AN AD TO CONQUEST THEM TO YOUR WEBSITE!
Market Builder and Lane Driver put you front and center when your competitor’s customer is at the low end of the funnel and actively searching or shopping on Google!
Attribution is KEY to any marketing campaign…
…and MAN Marketing delivers full KPIs and revenue on a monthly basis. Not only will you receive a full breakdown of site traffic quantity and quality, but a full report of customer Sales/Service that matched our conquest audience from your monthly sales, as well as all ROs for Lane Driver.
Make 2025 the year that your business expands by digitally targeting your competitor’s customers with MarketBuilder and LaneDriver!
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